About Us

The Woman behind the Business

Gemma Richards is the Director and driving force behind SA Flyers.

Ten years ago, Gemma was facing redundancy from SA Flyers and at the age of 26 bought out the company, recognising the potential for growth and development if properly managed. When she acquired SA Flyers, she had no access to bank funds, developing the company on a gradual basis, funded from her own pocket.

At that time, SA Flyers was covering only four Swansea Post codes but she has built the company to cover 336 post postcode sectors along the M4 Corridor from Pembroke to Gloucester, Hereford & Swindon.

To develop a sustainable business, Gemma recognised the need to work with leading national brands. In 2010, she was awarded orders from Tesco and Specsavers. And today she works with 105 national retailers and 336 postcode sectors, delivering up to 3 million leaflets per month across the region. She has slowly but surely built a bridge of confidence in Wales with larger retailers. It has taken four years of hard work to get these larger retailers to put money into our areas with advertising due to issues they have experienced in the past with other similar organisations.

Each year, Gemma pushes SA Flyers in new directions, adapting the services on offer to suit the needs of her customers by being flexible and above all reliable. Under her direction, the company has grown year on year in line with her own knowledge and experience ensuring that expansion is manageable and practical without rushing to the finishing line.

She also takes a pro-active approach when it comes to growth and investment for the long-term development of the business. She is always looking for new opportunities in terms of expansion through a wider post code reach and has enjoyed a sustained increase in the number of postcodes national brands who actively choose to work with SA Flyers in ever-expanding post code areas.

Gemma’s contribution to the Welsh economy has been recognised by a number of organisations who have presented her with achievement awards in recognition of her success. In 2015, Gemma won the overall, UK award in the Entrepreneurship Category in the prestigious Women of the Future Awards held in London last October. She had to undergo an intensive interview process held at the office of KPMG in London, with Gemma being the only female finalist from Wales.

She was given this national award due to her entrepreneurial approach to business and was up against four women from national organisations; other finalists included industry leaders and even an Oxford Don.

The Women of the Future Awards provide a platform for the pipeline of female talent in the UK. Through the Women of the Future Programme the organisation has built a remarkable, informal community of influential women determined not only to build fruitful professional and personal relationships with one another, but to be advocates for an exciting new generation of business talent.

As a result of her success in these awards, Gemma was invited to become the first Woman of the Future Ambassador for Wales.

The Team

This is the team that are always available to help you with your advertising campaigns.