About Us

SA Flyers is one of South Wales’ leading leaflet distribution agencies. We specialise in quick, affordable and reliable leaflet and brochure distribution. Not all leaflet distribution and delivery companies are the same, and we pride ourselves on our levels of accountability.

Our strategic choices made as a company are what defines who we are. These in turn is based on our mission and core value. They define our beliefs and how we go about our business.

Our Mission is to create long term jobs for people in their local area, who know the best routes to deliver. Combining their knowledge with our mapping systems, ensuring high quality and accurate distribution for all of our clients.

Everything we do contributes to the care of our staff and quality of service we provide. We take careful consideration to each client, and what they are promoting, along with the health and safety needs of our distributors.

The Woman Behind SA Flyers

Gemma Richards is the Director of SA Flyers, Wales’ leading print, design and Distribution Company. SA Flyers delivers a holistic consultancy service to local, regional and national businesses across their geographical target market.

Seven years ago, Gemma was facing redundancy from SA Flyers and at the age of 26 bought out the company, recognising the potential for growth and development if properly managed. When she acquired SA Flyers, she had no access to bank funds, developing the company on a gradual basis, funded from her own pocket.

At that time, SA Flyers was covering only four Swansea Post codes; today she is covering 336 post postcode sectors along the M4 Corridor from Pembroke to Gloucester, Hereford & Swindon.

To develop a sustainable business, she recognised the need to work with leading national brands. In 2010, Gemma was awarded orders from Tesco and Specsavers. Today she works with 105 national retailers and 336 postcode sectors, delivering up to 3 million leaflets per month across the region. She has slowly but surely built a bridge of confidence in Wales with larger retailers. It has taken four years of hard work to get these larger retailers to put money into our areas with advertising due to issues they have experienced in the past with other similar organisations.

Each year, Gemma pushes SA Flyers in new directions, adapting the services on offer to suit the needs of her customers by being flexible and above all reliable. Under her direction, the company has grown year on year in line with her own knowledge and experience ensuring that expansion is manageable and practical without rushing to the finishing line.

She also takes a pro-active approach when it comes to growth and investment for the long-term development of the business. She is always looking for new opportunities in terms of expansion through a wider post code reach and has enjoyed a sustained increase in the number of postcodes national brands who actively choose to work with SA Flyers in ever-expanding post code areas.

Gemma’s contribution to the Welsh economy has been recognised by a number organisations who have presented her with achievement awards in recognition of her success. In 2015, Gemma won the overall, UK award in the Entrepreneurship Category in the prestigious Women of the Future Awards held in London last October. She had to undergo an intensive interview process held at the office of KPMG in London, with Gemma being the only female finalist from Wales.

She was given this national award due to her entrepreneurial approach to business, and was up against four women from national organisations; other finalists included industry leaders and even an Oxford Don.

The Women of the Future Awards provide a platform for the pipeline of female talent in the UK. Through the Women of the Future Programme the organisation has built a remarkable, informal community of influential women determined not only to build fruitful professional and personal relationships with one another, but to be advocates for an exciting new generation of business talent.

As a result of her success in these awards, Gemma was invited to become the first Woman of the Future Ambassador for Wales.

Meet Our Team


This is the team that are always available to help you with your advertising campaigns.

Gemma Richards

Managing Director

Facing redundancy from her Sales position at SA Flyers in 2011, Gemma took over the company and has never looked back since. Winning several awards for her success at SA Flyers, Gemma's experience within this field is second to none.

Fern Church

Manager

Starting as an apprentice at SA Flyers in 2012, Fern has adapted his abilities to suit Managing our leaflet distibution company. Recently winning an award for his leadership in Wales, he is able to deal with anything thrown his way.

Neil Challenger

Accounts Manager

Neil is always happy to help you with your marketing campaigns, whether they be little or large. Arrange a meeting with him today, to arrange your design, print or distribution.

Colston Price

Admin Assistant

The newest member to the SA Flyers team, with a lot of customer service experience, Colston will always be more than happy to help with any marketing campaigns you have running.

Our Awards